We began by researching more into this problem to discover how many other students were experiencing this lack of engagement on campus and understand exactly what features they would like to see in a student app.

We started looking at how students currently engage with their campus clubs and began our user research. We conducted a survey and from our responses, we found a significant number of students are interested in a social campus activity app.

From these results, we got together and started mocking up what a potential student campus app could look like.

After creating the first initial version of the app and using that to run user interviews and user testing, we knew right away the designs needed to be touched up. Furthermore, we also began researching the technological tools we were going to use to build this product.

Here are some screenshots of the before and after UI designs of the mobile application.

Although we completed the project and finished building the product. It was hard for us to acquire any paying customers. The problem was that by the time we finished building a rapport with prospects, the student body, they would be renewed by the end of the school year and the process repeats all over again.

This project is what opened my eyes into UX. It made me understand the importance of UX and how it can significantly impact the success, or failure, of a product. As a result of this project, I pursued learning everything I can about UX by getting a Master's degree in Human-Computer Interaction.